Women Buyers

The Buying Power of Women & The Car Dealership That Is Ready Service All of Your Needs.

It's 2013 and yet too many still think that women and car dealerships are an odd pair. Despite the fact that women*: buy more than 50% of the new cars in the U.S.; have a part in the purchase of up to 80% of all car purchases; women request 65% of the service work done at dealerships; women spend over $200 billion on new cars and mechanical servicing of vehicles each year; women purchase 45% of all light trucks and SUVs. So why are women still being told to bring in a man for negotiating purposes? Why should women still fear being taken advantage of at an auto dealership?Whether you are single or married, young or seasoned, a mother or not you have incredible buying power in nearly every market—the world of automobiles is no different. As a modern-day woman you need a dealership that can relate to you and your needs in an equally modernized way—one that will respect you as an important consumer that is vital to its success. At Lash Chevrolet, we strive to make the purchase of a car a stress-free experience. With a diverse, respectful, and knowledgeable staff that will help you make the right decision for your needs and lifestyle. At Lash, you don't have to fear the buying experience. We are committed to providing you with great service and a great vehicle. You are important to us and we will value your business before and after you purchase a car and are serviced by us.Welcome to the family, Lash Chevrolet

http://www.infinitee.com/brand-building-strategies-blog/bid/60520/Marketing-to-Women-The-Misunderstood-Demographic#sthash.XPRT54gG.dpuf